ECS Intranet:
Market Blended Insight
MBI is a project with a clear objective of making a significant performance improvement in UK business to business (B2B) marketing activities in the 5-7 year timeframe. The project plans to aggregate a broad range of business information, providing unparalleled insight into UK business activity and develop rich semantic search and navigation tools to allow any business to 'place their sales proposition in front of a prospective buyer' confident of the fact that the recipient has a propensity to buy. Type: Normal Research Project Relevant LinksKeywordsPartners
Funding
Principal InvestigatorsOther InvestigatorsAssociated PublicationsNumber of items: 3. Imtiaz, H., Darlington, J. and Zuo, L. (2009) Ontology Driven Web Extraction from Semi-structured and Unstructured Data for B2B Market Analysis. In: Semantic Authoring, Annotation and Knowledge Markup Workshop (SAAKM 2009). Salvadores, M., Correndo, G., Rodriguez-Castro, B., Gibbins, N., Darlington, J. and Shadbolt, N. (2009) LinksB2N: Automatic Data Integration for the Semantic Web. Submitted to: International Conference on Ontologies, DataBases, and Applications of Semantics (ODBASE 2009). (Submitted) Zuo, L., Salvadores, M., Imtiaz, H., Darlington, J., Gibbins, N., Shadbolt, N. and Dobree, J. (2009) Supporting Multi-view Network Analysis to Understand Company Value Chains. In: ISWC 2009. (In Press) Publications included from http://eprints.ecs.soton.ac.uk/view/projects/623.include. |

