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ECS Intranet:
Market Blended Insight


MBI is a project with a clear objective of making a significant performance improvement in UK business to business (B2B) marketing activities in the 5-7 year timeframe. The project plans to aggregate a broad range of business information, providing unparalleled insight into UK business activity and develop rich semantic search and navigation tools to allow any business to 'place their sales proposition in front of a prospective buyer' confident of the fact that the recipient has a propensity to buy.

Type: Normal Research Project
Research Group: Intelligence, Agents, Multimedia Group
Themes: Web Science, E-Business Technologies, Knowledge Technologies
Dates: 1st November 2006 to 30th January 2010

Relevant Links

Keywords

Partners

  • ParcelForce Worldwide, 3M, pH Group
  • British Gas Business
  • AXA

Funding

  • DTI

Principal Investigators

Other Investigators

URI: http://id.ecs.soton.ac.uk/project/623
RDF: http://rdf.ecs.soton.ac.uk/project/623

More information


Associated Publications

Number of items: 3.

Imtiaz, H., Darlington, J. and Zuo, L. (2009) Ontology Driven Web Extraction from Semi-structured and Unstructured Data for B2B Market Analysis. In: Semantic Authoring, Annotation and Knowledge Markup Workshop (SAAKM 2009).

Salvadores, M., Correndo, G., Rodriguez-Castro, B., Gibbins, N., Darlington, J. and Shadbolt, N. (2009) LinksB2N: Automatic Data Integration for the Semantic Web. Submitted to: International Conference on Ontologies, DataBases, and Applications of Semantics (ODBASE 2009). (Submitted)

Zuo, L., Salvadores, M., Imtiaz, H., Darlington, J., Gibbins, N., Shadbolt, N. and Dobree, J. (2009) Supporting Multi-view Network Analysis to Understand Company Value Chains. In: ISWC 2009. (In Press)

This list was generated on Fri Feb 10 00:59:39 2012 GMT.

Publications included from http://eprints.ecs.soton.ac.uk/view/projects/623.include.